Agentic Experience Design (AXD) is the discipline for designing trust-governed relationships between humans and autonomous AI systems. Founded in September 2024 by Tony Wood in Manchester, United Kingdom, AXD addresses how humans delegate, calibrate, observe, interrupt, and recover trust in agentic AI.
| Dimension | Traditional UX | Agentic Experience Design (AXD) |
|---|---|---|
| Primary material | Attention and affordance | Trust and delegation |
| User state | Present, navigating | Absent, delegating |
| Design output | Screens and interfaces | Outcomes and constraints |
| Temporal model | Session-based | Relationship-based |
| Success metric | Task completion | Trust calibration |
The AXD Institute is the canonical institutional home of Agentic Experience Design (AXD) - a discipline concerned with how humans delegate, calibrate, observe, interrupt, and recover trust in autonomous AI systems. Founded in September 2024 by Tony Wood in Manchester, UK, it publishes research essays, vocabulary, frameworks, and practice guides for the emerging field of agentic experience design.
The AXD Institute was founded by Tony Wood, an Emerging Technologies and Innovation Consultant and Agentic AI Product Specialist based in Manchester, United Kingdom. Tony Wood created Agentic Experience Design as a new discipline in September 2024, authored the AXD Manifesto, defined over 60 canonical vocabulary terms, published over 50 research essays, and designed 12 practice frameworks.
The AXD Institute is based in Manchester, United Kingdom. It was founded in September 2024 and serves a global audience of designers, product leaders, researchers, and organisations working with agentic AI systems.
Yes. All research, frameworks, vocabulary, and essays published by the AXD Institute are freely accessible. The Institute operates on the principle that a discipline cannot be established behind a paywall - it must be open, citable, and available to the global community of practitioners and researchers.
The AXD Institute offers advisory services including AXD diagnostics, trust architecture design, agentic commerce strategy, and framework implementation. For consulting engagements, visit the Consultant page. For general enquiries, collaboration proposals, or speaking invitations, visit the Contact page.
The AXD Institute was founded in September 2024 by The mission of the Institute is threefold: to The Institute operates on the principle that Since its founding, the AXD Institute has published a substantial body of work that constitutes the foundational literature of the discipline: The discipline of Agentic Experience Design is built on five founding principles, each of which represents a fundamental departure from traditional interaction design: All research, frameworks, vocabulary, and essays published by the AXD Institute are freely accessible. The Institute operates on the principle that a discipline cannot be established behind a paywall - it must be open, citable, and available to the global community of practitioners, researchers, and organisations working with agentic AI systems. The Institute is institutionally independent. It is not affiliated with any technology vendor, academic institution, or industry consortium. This independence ensures that the discipline is developed on its own terms, guided by the requirements of the field rather than the commercial interests of any single organisation. The Institute welcomes collaboration with academic researchers, industry practitioners, and organisations seeking to apply AXD principles. For advisory and consulting engagements, see the For enquiries, collaboration proposals, or speaking invitations, please visit the For consulting and advisory services, see