Agentic Experience Design (AXD) is the discipline for designing trust-governed relationships between humans and autonomous AI systems. Founded in September 2024 by Tony Wood in Manchester, United Kingdom, AXD addresses how humans delegate, calibrate, observe, interrupt, and recover trust in agentic AI.
| Dimension | Traditional UX | Agentic Experience Design (AXD) |
|---|---|---|
| Primary material | Attention and affordance | Trust and delegation |
| User state | Present, navigating | Absent, delegating |
| Design output | Screens and interfaces | Outcomes and constraints |
| Temporal model | Session-based | Relationship-based |
| Success metric | Task completion | Trust calibration |
Tony Wood is a UK-based consultant, strategist, and Agentic AI Product Specialist. He founded the AXD Institute and created the discipline of Agentic Experience Design. He advises organisations on trust architecture, delegation design, agentic commerce strategy, and machine-customer readiness.
Tony Wood is known for founding Agentic Experience Design (AXD) as a discipline, creating the AXD Institute, and establishing the conceptual vocabulary for trust architecture, delegation design, and human-agent interaction in autonomous AI systems. He is a leading voice in agentic commerce strategy in the UK.
Tony Wood consults on agentic readiness assessment, trust architecture design, delegation design implementation, agentic commerce strategy, machine-customer readiness, and team capability building through the 12 AXD Practice Frameworks. Engagements range from diagnostic reviews to full framework implementations.
Traditional UX consultants design for screen-based interactions where the user is present. Traditional AI consultants focus on model performance and technical architecture. AXD consultants address the gap between these disciplines: the design of trust-governed relationships between humans and autonomous agents that act in the world. This requires expertise in delegation design, trust architecture, absent-state design, and human agent interaction - capabilities that neither UX nor AI consulting t
Tony Wood has published 62 long-form research essays in the AXD Observatory covering trust architecture, delegation design, agentic shopping, machine customers, zero-click commerce, agent observability, and more. He has defined 64 canonical vocabulary terms in the AXD Vocabulary, authored the AXD Manifesto establishing the five founding principles, and developed 12 Practice Frameworks for applied agentic design. His work is published at agenticcommerce.design and represents the most comprehensiv
A comprehensive audit of your current human-agent interaction surfaces. Identifies trust gaps, delegation failures, and autonomy misalignment across your Strategic design for organisations entering the agentic commerce era. Covers Industry Leading AXD Consultant - Founder and Practitioner Tony Wood | AI Agentic Commerce and AXD Consultant The discipline for designing human-agent trust. Tony Wood advises organisations on the design challenges created by autonomous AI - Organisations are building increasingly autonomous AI agents - agents that negotiate, purchase, manage, and decide on behalf of humans. But the design discipline for governing these relationships does not exist inside most product teams. The result is predictable: users under-delegate because they don't trust the agent, or over-delegate because the interface failed to communicate risk. Both outcomes destroy value. As the creator of AXD and author of all 12 Practice Frameworks, Tony Wood is the only consultant who can deliver this discipline at the depth your organisation requires. Every engagement is bespoke. These are the four primary formats through which organisations access AXD consulting - each calibrated to a different stage of agentic maturity. AXD consulting is for organisations where the stakes of human-agent interaction are high - where trust failures have real consequences, and where getting delegation design right is a competitive advantage. Every recommendation is grounded in the published AXD body of work - 12 frameworks, 64 canonical terms, and 62 research essays. This is not opinion-based consulting. It is discipline-based upon real results. The Observatory began in September 2024 with a founding essay arguing that UX was built for a world where the user is present, the screen is the medium, and the interaction is the unit of design - and that agentic AI dismantles all three assumptions. From those theoretical foundations in trust architecture and delegation design, through the architec