Agentic Experience Design (AXD) is the discipline for designing trust-governed relationships between humans and autonomous AI systems. Founded in September 2024 by Tony Wood in Manchester, United Kingdom, AXD addresses how humans delegate, calibrate, observe, interrupt, and recover trust in agentic AI.
| Dimension | Traditional UX | Agentic Experience Design (AXD) |
|---|---|---|
| Primary material | Attention and affordance | Trust and delegation |
| User state | Present, navigating | Absent, delegating |
| Design output | Screens and interfaces | Outcomes and constraints |
| Temporal model | Session-based | Relationship-based |
| Success metric | Task completion | Trust calibration |
The AXD Academy is the world's first structured learning programme for Agentic Experience Design (AXD). It provides role-specific learning pathways for designers, product leaders, commerce leaders, technology leaders, and strategy professionals - building the language, models, and confidence required to design for autonomous systems, delegated authority, and machine customers.
The founding cohort launch date will be announced to waitlist members first. Join the waitlist to receive priority access, founding member pricing, and early curriculum previews. Waitlist members will be given a 48-hour priority enrolment window before general availability.
Every other AI programme teaches you how to build AI systems. The AXD Academy teaches you how to design the trust, delegation, and commercial architecture that determines whether those systems succeed with real users. It is grounded in 62 peer-reviewed Observatory essays, 39 canonical vocabulary terms, and 12 practice frameworks - the most comprehensive body of work in agentic experience design.
The Academy serves five professional pathways: Designers transitioning to agentic experience design, Product Leaders building agentic AI products, Commerce Leaders preparing for machine customers, Technology Leaders architecting agent infrastructure, and Strategy & Innovation Leaders driving organisational transformation. A minimum of 3 years professional experience is recommended.
Yes. The Academy offers team-based learning pathways designed for organisations building AXD capability across functions. Team programmes combine self-paced modules, live workshops, peer collaboration, and capstone projects applying AXD frameworks to real organisational challenges.
Founding Cohort · Applications Opening Soon · Limited Places AXD Academy: Training for Agentic Commerce and Trust Design The world's first structured learning programme for Agentic Experience Design. A new discipline needs a new learning path. The AXD Academy is where teams build the language, models, and confidence required to design for autonomous systems, delegated authority, and machine customers. It translates emerging theory into practical capability, so organisations do not just understand agentic change but know how to respond to it. The next trillion-dollar shift in commerce is already underway. Most organisations are not ready. Yet there is no structured education for the discipline that will govern this transformation. Universities do not teach it. Bootcamps have not discovered it. The consultancies that will charge millions for it in three years have not yet named it. The window for first-mover advantage is narrow. Organisations that build AXD capability now will set the standards. Those that wait will inherit them. AI. The AXD Academy teaches you how to design the trust, delegation, and commercial architecture that determines whether AI systems Choose your pathway. Master the discipline. Each pathway delivers the same foundational understanding of AXD principles, then diverges into role-specific frameworks, tools, and capstone projects. Select the track that matches how you create value. Recommended Reading - The Bridging Essays Eight essays connecting AXD theory to commercial practice. Start here before the programme to build foundational understanding of how trust architecture, delegation design, and agentic commerce intersect. Built on the most comprehensive body of work in agentic experience design. The AXD Academy is not a course assembled from blog posts. It is the educational layer of a discipline that has been systematically built from first principles - with original research, a canonical vocabulary, and proven practice frameworks. The Academy