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AXD Academy: Training for Agentic Commerce and Trust Design
The world's first structured learning programme for Agentic Experience Design.
A new discipline needs a new learning path. The AXD Academy is where teams build the language, models, and confidence required to design for autonomous systems, delegated authority, and machine customers. It translates emerging theory into practical capability, so organisations do not just understand agentic change but know how to respond to it.
$4.6T
Projected agentic commerce market by 2030
15%
Of work decisions made by agents by 2028 (Gartner)
62
Observatory essays forming the knowledge base
12
Practice frameworks ready for implementation
The Opportunity
The next trillion-dollar shift in commerce is already underway. Most organisations are not ready.
By 2028, Gartner predicts that 15% of day-to-day work decisions will be made autonomously through agentic AI. By 2030, autonomous agents will handle 25% of enterprise software interactions. The market for agentic commerce is projected to reach $4.6 trillion.
Yet there is no structured education for the discipline that will govern this transformation. Universities do not teach it. Bootcamps have not discovered it. The consultancies that will charge millions for it in three years have not yet named it.
Agentic Experience Design (AXD) is that discipline - the design of trust-governed human-agent interaction between humans and autonomous AI systems. And the AXD Academy is the only place to learn it with the rigour, depth, and practical application that the stakes demand.
The 18-Month Window
"The professionals who master agentic experience design in the next 18 months will define how humans and machines interact for the next decade."
The window for first-mover advantage is narrow. Organisations that build AXD capability now will set the standards. Those that wait will inherit them.
Why the AXD Academy
This is not another AI course.
Every other programme teaches you how to build AI. The AXD Academy teaches you how to design the trust, delegation, and commercial architecture that determines whether AI systems succeed with real users.
Grounded in Original Research
Built on 62 Observatory essays, 39 canonical vocabulary terms, and 12 practice frameworks - the most comprehensive body of work in agentic experience design. Not recycled content. Original scholarship.
Role-Specific Pathways
Five distinct learning tracks designed for how you actually work. Designers learn differently from CTOs. Product managers need different tools than commerce directors. One discipline, five lenses.
Theory to Practice
Every module connects AXD theory to real-world implementation. Capstone projects apply frameworks to your actual products and organisations. You leave with work you can ship, not just knowledge you can cite.
Five Learning Pathways
Choose your pathway. Master the discipline.
Each pathway delivers the same foundational understanding of AXD principles, then diverges into role-specific frameworks, tools, and capstone projects. Select the track that matches how you create value.
The AXD Advantage
Built on the most comprehensive body of work in agentic experience design.
The AXD Academy is not a course assembled from blog posts. It is the educational layer of a discipline that has been systematically built from first principles - with original research, a canonical vocabulary, and proven practice frameworks.
62
Observatory Essays
Original research covering every dimension of agentic experience design
39
Vocabulary Terms
The canonical language of the discipline, precisely defined
12
Practice Frameworks
Proven implementation frameworks ready for real-world application
4
Readiness Pillars
The strategic framework for agentic commerce readiness
Is This For You?
The Academy is for professionals who shape how products, services, and organisations interact with AI.
You Should Apply If
This Is Not For You If
Founding Cohort
Be among the first to hold the credential that will define a generation of practitioners.
The founding cohort receives benefits that will never be offered again. This is not a marketing tactic - it is a recognition that the first practitioners of any discipline carry disproportionate influence.
Founding Member Status
Permanent designation on your AXD Practitioner Certification. Recognised as a founding practitioner of the discipline.
Priority Access
48-hour priority enrolment window before general availability. Founding member pricing locked for all future cohorts and advanced programmes.
Direct Access
Exclusive founding cohort community. Direct access to Tony Wood and the AXD Institute research team throughout the programme and beyond.
Reserve Your Place
Join the Founding Cohort Waitlist
Be the first to receive curriculum details, founding member pricing, and priority enrolment access. No commitment. No spam. Just the signal when it matters.
By joining, you agree to receive programme updates from the AXD Institute. Unsubscribe anytime.50 of 50 founding cohort places remaining
Frequently Asked Questions
What you need to know about the AXD Academy
The discipline exists.
The frameworks are proven.
The Academy is coming.
The question is not whether agentic experience design will become essential. The question is whether you will be among the first to master it.
Join the Founding Cohort