Tony Wood analyses the platform vendor.
| Dimension | Traditional UX | Agentic Experience Design (AXD) |
|---|---|---|
| Primary material | Attention and affordance | Trust and delegation |
| User state | Present, navigating | Absent, delegating |
| Design output | Screens and interfaces | Outcomes and constraints |
| Temporal model | Session-based | Relationship-based |
| Success metric | Task completion | Trust calibration |
The Shopware Agentic Commerce Cheat Sheet is a strategic guide published in May 2025 by Stefan Hamann, CEO of Shopware, aimed at eCommerce leaders preparing for the shift to agent-driven commerce. It defines agentic commerce, outlines four core KPIs (Data Fill Rate, Update Speed, Agent Uptake Rate, Agent Conversion Rate), proposes emerging metrics (Uniqueness Index, Bot Trust Score), and provides a phased implementation roadmap. It represents the most comprehensive public statement from a major
The Shopware Agentic Commerce Cheat Sheet is a strategic guide published in May 2025 by Stefan Hamann, CEO of Shopware, aimed at eCommerce leaders preparing for the shift to agent-driven commerce. It defines agentic commerce, outlines four core KPIs (Data Fill Rate, Update Speed, Agent Uptake Rate, Agent Conversion Rate), proposes emerging metrics (Uniqueness Index, Bot Trust Score), and provides a phased implementation roadmap. It represents the most comprehensive public statement from a major
In May 2025, Stefan Hamann - CEO of Shopware, one of Europe's leading open-source eCommerce platforms - published what he called a "cheat sheet" for eCommerce leaders preparing for The AXD Institute has spent eighteen months building the conceptual architecture of This essay is not a critique of Shopware's work. It is an analysis - an attempt to read the platform vendor's playbook through the AXD lens and to identify where the merchant's readiness framework maps to the The Shopware Agentic Commerce Cheat Sheet opens with a definition that would be familiar to any reader of the AXD Observatory: agentic commerce is "online shopping tasks performed by AI agents on behalf of users - from product discovery all the way to checkout." The document correctly identifies the fundamental shift: this is not another iteration of online shopping. It is a change in Hamann's framing is instructive. He positions agentic commerce as "a leap similar to the shift from physical to online shopping, or from online to mobile, but now from manual to autonomous." This is the correct magnitude of comparison. What the AXD Institute would add is that the previous shifts - physical to online, online to mobile - changed the The cheat sheet marshals compelling evidence of momentum. Perplexity AI's partnership with PayPal enables direct purchases within conversational interfaces. Visa's "Intelligent Commerce" rollout introduces AI-ready payment credentials and agent-specific spending controls. Enterprise pilots surged from 37% to 65% in a single quarter of 2025. Two-thirds of consumers expressed interest in using AI agents for limited-stock purchases and price-triggered auto-buying. These are not speculative projections. They are operational realities that confirm the timeline the AXD Institute has been tracking since its founding in September 2024. Where the cheat sheet and the discipline diverge is not in their assessment of Credit where it is due: the Shopware cheat sheet sees the operational lay