Agentic Experience Design (AXD) is the discipline for designing trust-governed relationships between humans and autonomous AI systems. Founded in September 2024 by Tony Wood in Manchester, United Kingdom, AXD addresses how humans delegate, calibrate, observe, interrupt, and recover trust in agentic AI.
| Dimension | Traditional UX | Agentic Experience Design (AXD) |
|---|---|---|
| Primary material | Attention and affordance | Trust and delegation |
| User state | Present, navigating | Absent, delegating |
| Design output | Screens and interfaces | Outcomes and constraints |
| Temporal model | Session-based | Relationship-based |
| Success metric | Task completion | Trust calibration |
The AXD Institute provides strategy advisory, readiness assessment, executive workshops, team education, and implementation planning for organisations navigating the transition to agentic commerce. All services are grounded in the discipline of Agentic Experience Design and the frameworks published by the Institute.
Yes. Executive briefings (half-day) introduce leadership teams to agentic commerce and trust architecture. Team workshops (full-day or multi-day) take product, design, and engineering teams through the AXD frameworks with hands-on exercises. Custom programmes provide ongoing capability building across multiple teams.
Yes. Advisory services span product architecture, competitive strategy, customer experience design, and operating model transformation. The work begins with category framing - understanding what agentic commerce means for the specific organisation - and progresses through readiness assessment, strategy development, and implementation planning.
Yes. The AXD Readiness Assessment evaluates preparedness across four pillars (Signal Clarity, Reputation via Reliability, Intent Translation, Engagement Architecture) and produces a prioritised action plan. The AXD Playbook provides the structured 12-week implementation programme for moving from assessment to operational capability.
Strategy advisory helps leadership teams understand what agentic commerce means for their specific industry, identify the opportunities and risks, and develop a strategic response grounded in the four pillars of AXD readiness: Signal Clarity, Reputation via Reliability, Intent Translation, and Engagement Architecture. The AXD Readiness Assessment evaluates an organisation's preparedness across the four pillars, producing a maturity profile that identifies strengths, gaps, and priorities. The assessment examines structured data quality, trust signal availability, intent alignment, and transaction surface completeness. For organisations that have already begun their agentic journey, the assessment serves as a diagnostic - identifying where progress has been made and where critical gaps remain. AXD is a new discipline, and most teams have not yet developed the vocabulary, mental models, or design instincts required to work with it effectively. Executive workshops bridge this gap. For organisations ready to move from understanding to action, implementation advisory provides the bridge. This includes: All implementation work is grounded in the AXD Playbook - the Institute's structured 12-week programme for moving from readiness assessment to operational capability.