Agentic Experience Design (AXD) | Agentic Commerce Institute
Discover Agentic Experience Design, the discipline for trust-governed human-agent interaction, agentic commerce, and machine-customer strategy.
By Tony Wood, Founder — AXD Institute
A New Design Discipline · Est. September 2024 · United Kingdom Agentic Experience Design for the Age of Autonomous AI Agentic Experience Design is the discipline for a world in which AI no longer waits for instructions but acts on behalf of people. It addresses the design of AXD is not UX for AI. It is not conversational UX, not prompt engineering, and not AI ethics. It is a parallel discipline that addresses the design challenges created by For thirty years, designers shaped the experience. We built the flows, mapped journeys, and crafted the affordances through which human intention flowed into action. We became very good at designing for systems that wait. We are now designing for systems that act. Whether you lead an organisation, design products, research agentic AI, or build teams - there is a door for you into the world of agentic experience design. Is your business ready for the agentic economy? The Four Pillars of AXD Readiness provide a strategic framework for businesses preparing for the transition from human-navigated commerce to agent-mediated commerce. Signal Clarity. Reputation via Reliability. Intent Translation. Engagement Architecture. Four capabilities that determine whether autonomous agents can find, trust, match, and transact with your business. Sixty-two long-form essays tracing the emergence of Agentic Experience Design - from the founding theoretical work on trust architecture and delegation design, through the architectural essays on absent-state design and human-agent interaction, to the industry analyses of Stripe, Mastercard, Visa, and Google protocols. The research record of a discipline being built in real time. Issue 032 · Capstone · 18 min read A Strategic Framework for the Agentic Transition. Signal Clarity. Reputation via Reliability. Intent Translation. Engagement Architecture. Four capabilities that determine whether Founding Cohort · Limited to 50 Places The AXD Academy is the world's first str