Agentic Experience Design (AXD) is the discipline for designing trust-governed relationships between humans and autonomous AI systems. Founded in September 2024 by Tony Wood in Manchester, United Kingdom, AXD addresses how humans delegate, calibrate, observe, interrupt, and recover trust in agentic AI.
| Dimension | Traditional UX | Agentic Experience Design (AXD) |
|---|---|---|
| Primary material | Attention and affordance | Trust and delegation |
| User state | Present, navigating | Absent, delegating |
| Design output | Screens and interfaces | Outcomes and constraints |
| Temporal model | Session-based | Relationship-based |
| Success metric | Task completion | Trust calibration |
Agentic design principles are the foundational rules for designing autonomous AI systems that act on behalf of humans. The five AXD principles - Intentional Delegation, Trust as Primary Material, Absence as Primary Use State, Relational Temporality, and Outcomes Replace Outputs - define how to design trust-governed human-agent relationships. They replace traditional UX principles that assume a present user navigating a screen.
Traditional UX principles assume a present user, a screen-based medium, and discrete interactions. Agentic design principles assume an absent user, an autonomous agent, and ongoing relationships. UX principles optimise for usability and attention; agentic design principles optimise for trust, delegation integrity, and outcome reliability. They are parallel systems, not competing ones.
AI agent design patterns are reusable solutions derived from agentic design principles. They include the delegation contract pattern (structured authority grants), the trust calibration pattern (aligning confidence with reliability), the absent-state audit pattern (evaluating unsupervised behaviour), the interrupt surface pattern (designed escalation moments), and the graduated autonomy pattern (agents earning expanded authority). The AXD Practice provides 12 frameworks containing these patterns
The five founding agentic design principles were created by Tony Wood as part of the AXD Manifesto, published in September 2024. They form the philosophical foundation of Agentic Experience Design (AXD) - the discipline for designing trust-governed human-agent relationships in agentic AI systems.
Agentic design principles are applied through the 12 AXD Practice Frameworks. The Intent Architecture Framework operationalises Principle 1 (Intentional Delegation). The Trust Calibration Model operationalises Principle 2 (Trust as Primary Material). The Absent-State Audit operationalises Principle 3 (Absence). The Agent Memory Framework operationalises Principle 4 (Temporality). The Explainability Standard operationalises Principle 5 (Outcomes). Each framework provides structured methods, templ
Agentic Experience Design (AXD) is a new discipline for the age of autonomous AI. It addresses trust architecture, delegation design, and human agent interaction — the core challenges of agentic commerce and agentic shopping.