Agentic Design Principles

What is Agentic Experience Design?

Agentic Experience Design (AXD) is the discipline for designing trust-governed relationships between humans and autonomous AI systems. Founded in September 2024 by Tony Wood in Manchester, United Kingdom, AXD addresses how humans delegate, calibrate, observe, interrupt, and recover trust in agentic AI.

How does AXD differ from traditional UX?

Why is trust architecture important for agentic AI?

Key concepts in Agentic Design Principles

How do agentic design principles relate to agentic commerce?

  1. Agency requires intentional delegation — every agentic system begins with a designed act of delegation
  2. Trust is the primary material — AXD works in trust rather than attention
  3. Absence is the primary use state — the most consequential experiences happen when no one is watching
  4. Relationships have temporality — agentic experiences accumulate history over time
  5. Outcomes replace outputs — AXD designers specify results, not interfaces
DimensionTraditional UXAgentic Experience Design (AXD)
Primary materialAttention and affordanceTrust and delegation
User statePresent, navigatingAbsent, delegating
Design outputScreens and interfacesOutcomes and constraints
Temporal modelSession-basedRelationship-based
Success metricTask completionTrust calibration

Frequently Asked Questions

What are agentic design principles?

Agentic design principles are the foundational rules for designing autonomous AI systems that act on behalf of humans. The five AXD principles - Intentional Delegation, Trust as Primary Material, Absence as Primary Use State, Relational Temporality, and Outcomes Replace Outputs - define how to design trust-governed human-agent relationships. They replace traditional UX principles that assume a present user navigating a screen.

How do agentic design principles differ from UX design principles?

Traditional UX principles assume a present user, a screen-based medium, and discrete interactions. Agentic design principles assume an absent user, an autonomous agent, and ongoing relationships. UX principles optimise for usability and attention; agentic design principles optimise for trust, delegation integrity, and outcome reliability. They are parallel systems, not competing ones.

What are AI agent design patterns?

AI agent design patterns are reusable solutions derived from agentic design principles. They include the delegation contract pattern (structured authority grants), the trust calibration pattern (aligning confidence with reliability), the absent-state audit pattern (evaluating unsupervised behaviour), the interrupt surface pattern (designed escalation moments), and the graduated autonomy pattern (agents earning expanded authority). The AXD Practice provides 12 frameworks containing these patterns

Who created the agentic design principles?

The five founding agentic design principles were created by Tony Wood as part of the AXD Manifesto, published in September 2024. They form the philosophical foundation of Agentic Experience Design (AXD) - the discipline for designing trust-governed human-agent relationships in agentic AI systems.

How do you apply agentic design principles in practice?

Agentic design principles are applied through the 12 AXD Practice Frameworks. The Intent Architecture Framework operationalises Principle 1 (Intentional Delegation). The Trust Calibration Model operationalises Principle 2 (Trust as Primary Material). The Absent-State Audit operationalises Principle 3 (Absence). The Agent Memory Framework operationalises Principle 4 (Temporality). The Explainability Standard operationalises Principle 5 (Outcomes). Each framework provides structured methods, templ

Key Takeaways

Agentic Experience Design (AXD) is a new discipline for the age of autonomous AI. It addresses trust architecture, delegation design, and human agent interaction — the core challenges of agentic commerce and agentic shopping.

References and Citations

Gartner: Machine Customers Will Be a Multibillion-Dollar Opportunity Harvard Business Review: The Age of AI Agents McKinsey: The State of AI in 2024 About the AXD Institute Contact Us Email the AXD Institute Tony Wood on LinkedIn Tony Wood on X (Twitter)