Executive Reference
AXD Metrics Comparison Table
All seven KPIs of the AXD Metrics Standard in a single reference. Formulas, benchmark tiers, and Four Pillars mappings for benchmarking your organisation's agentic experience maturity.
Seven KPIs
The Complete Standard
AIR
Assistant Inclusion Rate
Pillar: Signal Clarity
(Sessions with active AI assistant / Total sessions) x 100
Poor
< 5%
Dev
5-15%
Prof
15-35%
Exem
> 35%
AACR
Agent-Assisted Conversion Rate
Pillar: Engagement Architecture
(Conversions in agent-assisted sessions / Total agent-assisted sessions) x 100
Poor
< 2%
Dev
2-8%
Prof
8-20%
Exem
> 20%
CSAS
Cross-Surface Attribution Score
Pillar: Signal Clarity
Sum of (touchpoint_weight x agent_influence_coefficient) across all surfaces
Poor
< 0.15
Dev
0.15-0.35
Prof
0.35-0.60
Exem
> 0.60
DCR
Delegation Completion Rate
Pillar: Trust Architecture
(Delegations completed within scope / Total delegations initiated) x 100
Poor
< 40%
Dev
40-65%
Prof
65-85%
Exem
> 85%
TEI
Trust Erosion Index
Pillar: Trust Architecture
Sum of (event_severity x recency_weight x frequency_multiplier) / Active delegations
Poor
> 60
Dev
35-60
Prof
15-35
Exem
< 15
IFR
Intervention Frequency Ratio
Pillar: Delegation Design
(Human interventions / Total agent actions) x 100
Poor
> 25%
Dev
12-25%
Prof
5-12%
Exem
< 5%
ASOS
Agentic Share of Search
Pillar: Reputation via Reliability
(Agent-initiated brand mentions / Total agent search references in category) x 100
Poor
< 2%
Dev
2-8%
Prof
8-20%
Exem
> 20%
Pillar Mapping
How the KPIs Map to the Four Pillars
Each KPI measures a specific dimension of agentic experience quality, mapped to the Four Pillars of AXD readiness.
Signal Clarity
Can agents discover and understand your offerings?
Engagement Architecture
Can agents transact and convert effectively?
Trust Architecture
Do agents complete tasks and maintain trust?
Delegation Design
How effectively is authority delegated to agents?
* ASOS (Agentic Share of Search) maps to Reputation via Reliability - the fifth pillar dimension measuring external brand visibility in agent-mediated discovery.
Usage Guide
How to Use This Reference
Baseline Assessment
Measure your current performance against each of the seven KPIs. Use the benchmark tiers to classify your organisation's maturity level for each metric. Most organisations beginning their agentic journey will fall in the Poor or Developing tier for most metrics.
Gap Analysis
Identify which pillars have the widest gaps between current performance and target tier. Prioritise improvement in the pillar areas that are most critical to your business model - Signal Clarity for discovery-dependent businesses, Trust Architecture for high-stakes delegation scenarios.
Implementation Planning
Click through to each individual KPI detail page for the full measurement protocol, diagnostic signals, and implementation guidance. Each page includes step-by-step instructions for instrumenting the metric in your analytics infrastructure.
Quarterly Review
Return to this comparison table quarterly to track progress across all seven dimensions. The AXD Readiness Assessment integrates these KPIs into a comprehensive maturity score that maps to the four readiness levels: Unready, Foundational, Competitive, and Optimised.
What are the 7 AXD Metrics?
The 7 AXD Metrics are: Assistant Inclusion Rate (AIR), Agent-Assisted Conversion Rate (AACR), Cross-Surface Attribution Score (CSAS), Delegation Completion Rate (DCR), Trust Erosion Index (TEI), Intervention Frequency Ratio (IFR), and Agentic Share of Search (ASOS). Together they form the AXD Metrics Standard - the first measurement framework purpose-built for agentic experience design.
How do the AXD Metrics map to the Four Pillars?
The 7 KPIs map to the Four Pillars of AXD as follows: Signal Clarity (AIR, CSAS), Engagement Architecture (AACR), Trust Architecture (DCR, TEI), Delegation Design (IFR), and Reputation via Reliability (ASOS). This mapping ensures comprehensive coverage of all dimensions of agentic experience quality.
What benchmark tiers does the AXD Metrics Standard use?
The AXD Metrics Standard uses four benchmark tiers: Poor (below minimum viable thresholds), Developing (early-stage implementation with room for improvement), Proficient (mature implementation meeting industry standards), and Exemplary (best-in-class performance demonstrating design excellence). Each KPI has specific numeric ranges for each tier.
How should organisations use the AXD Metrics Comparison Table?
Organisations should use the comparison table as an executive reference for benchmarking their agentic experience maturity. Compare your current performance against the four tiers for each KPI, identify which pillar areas need the most improvement, and use the individual metric detail pages for implementation guidance on measurement protocols and diagnostic signals.