Agentic Experience Design (AXD) is the discipline for designing trust-governed relationships between humans and autonomous AI systems. Founded in September 2024 by Tony Wood in Manchester, United Kingdom, AXD addresses how humans delegate, calibrate, observe, interrupt, and recover trust in agentic AI.
| Dimension | Traditional UX | Agentic Experience Design (AXD) |
|---|---|---|
| Primary material | Attention and affordance | Trust and delegation |
| User state | Present, navigating | Absent, delegating |
| Design output | Screens and interfaces | Outcomes and constraints |
| Temporal model | Session-based | Relationship-based |
| Success metric | Task completion | Trust calibration |
The AXD Playbook is a structured 12-week implementation programme for organisations adopting Agentic Experience Design. It covers readiness assessment, trust architecture, delegation design, observability, and measurement - sequenced for cross-functional teams moving from understanding to operational capability.
The Playbook is designed as a 12-week programme, structured in three phases: Foundation (weeks 1–4) establishes trust architecture and readiness baselines, Implementation (weeks 5–8) builds delegation systems and observability, and Optimisation (weeks 9–12) refines based on real-world performance data and prepares for operational launch.
The Playbook is designed for cross-functional teams: product leaders use it to plan agentic features, designers use it to create trust-governed experiences, developers use it to implement delegation systems, and executives use it to assess strategic readiness for agentic commerce. It works best when all four roles engage simultaneously.
The Readiness Assessment is the diagnostic that precedes the Playbook. It evaluates an organisation across the four pillars and produces a prioritised action plan. The Playbook then provides the structured implementation programme for addressing the gaps identified in the assessment.
Train your organisation on AXD principles - move beyond the core team to embed trust architecture, AXD Programme Lead: Coordinates the cross-functional implementation, manages the 12-week roadmap, and ensures alignment between The AXD Playbook: 12-Week Agentic Readiness Programme The Playbook is the structured bridge between understanding agentic systems and operating them. It takes organisations from readiness assessment through trust architecture, delegation design, and observability to operational launch - in a sequenced 12-week programme designed for cross-functional teams. It does not assume you have done this before. It assumes you need to start now. This playbook assumes familiarity with the